Magazine Proposal
For my music magazine, I have considered many things that I
want to include for it. The sub-genre I have decided will be for an audience
who like pop-punk/rock music and bands that aren’t too heavy metal, as this is
a niche category therefore there is a place in the market for it. The title of
my magazine will be ‘Calamity’ (inspired by the name of one of my favourite
songs Oh, Calamity!)
My target audience is quite specific, as they will be fans
of bands and this will attract them to the magazine itself. I mapped out my
‘ideal reader’ on my moodboard and the kinds of people that I aim to attract to
my magazine are the kind of people that appreciate and enjoy the pop-punk genre
of music and who also enjoy other things, such as video games and social
networking sites such as Twitter and Tumblr, where they can tweet and blog
about the bands they feel so passionate about.
Bauer Media Group will publish my magazine, as they are a
worldwide media empire offering over 300 magazines in 15 countries, as well as
online, TV and radio stations. They are very well known throughout the media
world and this is why I have chosen them to publish my magazine.
The features that I will most likely include in my magazine
will be interviews and chats with the bands that my readers listen to, as this
will draw them into buying the magazine. I will also include album and singles
charts within the genre, posters of bands and also some real-life stories of
the readers so they can connect with each other through the magazine.
My magazine will be distributed both on the web and in print,
as this is the best way to get my magazine out there to its audience. Although
recent statistics show that web magazines have started to become more of a
popular option for young audiences, Print magazines are also a huge market for
young people, as they include posters and free gifts and this generally entices
them to buy the product. This is why I think that distributing both on the web
and in print is the right thing to do because it creates synergy within the
web/print versions of the product and will generally attract more readers,
which is exactly what I am hoping for.
My magazine will cost around about £2.20 an issue, and this
is because a lot of work and money will go into making this product the best it
can be, and also the making of the posters, band interviews etc will cost money
and also take time to do. The free gifts will also cost money, and this is why
the price is set moderately high.
The unique selling point of my magazine is the kind of
audience I am targeting. As the music genre is quite specific, this will be a
huge selling point for fans of bands who aren’t into heavy metal music, as the
bigger magazines such as Kerrang! And
Rocksound tend to group all the bands
into a huge rock/heavy metal/punk category, and this will benefit those who
only want the softer pop-punk/rock
category.
